SANRIO represents a premium and high quality Japanese brand, which was made famous worldwide by HELLO KITTY & Friends cartoon characters. SANRIO Healthy Spinal Protection bags and accessories are designed and conceptualized by the back-care specialists from IMPACT research & development teams and manufactured under license by IMPACT. Applying professional ergonomics knowledge, back-care concept and advanced manufacturing techniques, while without compromising fancy and adorable cartoon characters on the bags that appealing to most children. Impact Lifestyle supports “non-violence’ cartoons characters, while strive to promote friendly and caring culture for our young generation.